VIDEO PRODUCTION & MARKETING EXPERIENCE
BAY CAT CHARTERS April 2023 - present
Brand Strategist
Created vertical video strategy informed by consumer surveys, trend reports, and proprietary data; presented and championed resulting roadmap to CEO and department heads for strategic alignment and actionable implementation
Produced, filmed and edited vertical videos for distribution on TikTok, Instagram, Facebook and LinkedIn; reached new audiences to drive a 45% increase in engagement and contributing to growth in bookings and 20% growth in revenue
FOX SPORTS January 2017 - May 2021
Senior Digital Video Associate
Produced and edited daily stylized vertical videos of FS1 television shows “Undisputed with Skip Bayless and Shannon Sharpe,” “The Herd with Colin Cowherd,” and “Speak for Yourself” for distribution across Instagram, X, and Facebook, several of which went viral with 10M+ views and 1M+ likes, shares and comments
Produced, filmed, and edited vertical videos of Big3 basketball league for social media platforms; interviewed athletes and celebrities such as Ice Cube, Chad Johnson, and Julius Erving; traveled to Kansas City, Los Angeles, Seattle, and Las Vegas
Organized cross-functional teams, equipment, and schedule to direct on-site livestreams surrounding major sporting events, such as Emmy-award winning X (formerly Twitter) “FIFA World Cup Now” shows in Moscow, Facebook “Super Bowl LIV Pre-game” in Miami, and YouTube “Talladega 500 In-field Party” in Talladega, within projected schedules and budgets
Analyzed and synthesized weekly social media viewership data, processing a comprehensive data set; presented final strategy recommendation to executive team; led implementation which resulted in 23% increase in audience engagement
THE WALT DISNEY COMPANY June 2015 - December 2016
Digital Communications and New Media Technologies Intern
Produce, film, and edit videos with senior leadership that communicate technology department Enterprise Infrastructure Services’ (EIS) brand and vision across the geographically diverse organization
Designed and implemented the first EIS-specific monthly newsletter: The EIS Press. Manage monthly distribution to 600+ employees by writing and curating original content as well as aggregating relevant news
Collaborate with the Executive Program Management Office to develop and manage key engagement strategies across EIS, such as Recognition & Rewards and Video Collaboration
Cover live events such as Disney Expo D23, EIS Summer Picnic, and Special Olympic VoluntEARS
Track and analyze employee engagement metrics to pinpoint areas in need of improvement
UCLA ATHLETICS MEDIA TEAM May 2014 – August 2015
New Media Team Member
Wrote, filmed, and edited 8 original and exciting videos, aired on a variety of platforms including ESPN, the PAC-12 Network, UCLA Athletic website, and UCLA Women’s Soccer social media
Collaborated with coaching staff and advertising agency to enhance crowd engagement through campaigns such as #DeeStrong for the Breast Cancer Awareness game
Assisted in coordinating and covering live social events such as Downtown LA Photo Shoot, End of Year Banquet Photo Booth, and Adidas Shoe Drive
STUDENT HEALTH 101 ONLINE MAGAZINE September 2014 – June 2015
Campus Correspondent
Researched and developed a pertinent health topic each month for the online student wellness magazine Student Health 101, e-mailed to the 43,000 students of UCLA
Wrote and starred in an entertaining and engaging introductory video every month
Produced, filmed, and edited 6-10 student interviews and ensured gender, age, and racial inclusivity every month
PLAYSTUDIOS, INC. July 2013 - August 2014
Intern, Writer
Pitched story concepts to Art Directors and Producers for animated Facebook game “myVEGAS”
Wrote creative in-game copy and Facebook feedposts for 6 mini-slot games and 11 seasonal activities
Created promotional materials to share with PLAYSTUDIOS’ partner, MGM Resorts International
EDUCATION
University of California, Los Angeles
M.B.A. Graduation: June 2023
Awards: Consortium for Graduate Study Fellowship
University of California, Los Angeles
B.A. Film, Television and Digital Media Graduation: June 2015
Awards: 2015 UCLA Undergraduate Screenwriter's Showcase 1st Place Winner, 2015 Teruko Kubota Memorial Award Recipient, 2015 James Pendleton Foundation Prize Winner, 2015 Campus Correspondent of the Month - April, 2014 Grand Prize Winner of “I Heart UCLA” Video Competition
SKILLS
Technology: Proficient in Microsoft Office, Premiere Pro, After Effects, Photoshop, with DSLR, Panasonic and GoPro
Languages: Proficient in Spanish
Relevant courses: Art and Process of Entertainment Design with Walt Disney Imagineering Chief Creative Executive Bruce Vaughn, Marketing, Distribution, Production, Digital Media, Editing, Cinematography, Screenwriting, Playwriting, TV Writing, Creative Writing - Short Story